The purpose of the product page is to display information about a product or to display a products availability for purchase in a standard brick and mortar store. Other commons purposes could be to highlight a stores inventory or catalog. Converting interested visitors into paying customers is your biggest aim. Design your product pages with the purpose of persuading users to make the decision to buy one or more of the products you are selling.
On a product page there are four common design elements:
Furthermore, their are secondary elements used when applicable:
Other elements found on e-commerce sites included:
There are several factors you can use to increase conversion.
Use quality product photos. Photos serve two functions: First, they set the tone of the overall site; this provides the consumer with confidence that the web shop knows what it’s doing and is a quality place to shop. Second, customers should be able to see products from every angle to get a feel for the product.
User reviews. Often popular amongst retail companies. Allow users to post reviews of products in order to assist customers in their decision process. User contributed product reviews can provide valuable information on which users can base their purchase decisions on. User reviews help provide social proof of the product.
Reinforce customer trust. Use trust indicators like badges of secure payment gateways such as verisign or other popular Secure Socket Layer (SSL) certificate. Credit card icons also provide a great a sense of comfort.