In our Innovative Advertising series, we take a look at the art direction in Volvo's latest advertisement campaign.
To go with their slogan of "Invented by Volvo in 1959. In fashion ever since," relates to Volvo's the three-point safety belt. If you don't know, the first car with a three point belt was a Volvo PV 544 on Thursday August 13, 1959. Fast forward to just a little over 50 years, the three point belt can be found in most cars today. In celebration they teamed up with Memac Ogilvy to help capture their message.
