At a press conference in Paris, France on Friday 8 January, Peugeot managing director Jean-Marc Galès said the marque needed to base its future strategy on three strands: the modernization of its brand, the development of lower-emission vehicles, and tapping into the growth of urban motoring.
Peugeot, one of the oldest French car makers, celebrates 100 years of existence with a brand new logo on top of premiering their SR1 concept. The redesign of their logo appears to be more of a 3D look designed by BETC Euro RSCG in Paris. However a noticeable difference is the the blue box used in the previous logo, the blue box used in past logos will no longer be used in communications.
All Peugeot marketing will now carry the tagline "Motion and emotion", to emphasize the brand promise to blend "high standards and emotions of practical mobility solutions and stylish motoring".
The new look and feel of Peugeot will be supported with a TV, print and digital campaign, also supported by BETC Euro RSCG. The TV ad, which starts on 18 January, shows various historic Peugeot products - including bicycles, sewing machines and racing cars - colliding to create a new generation of models.
