With the Winter Olympics officially opening last night in Vancouver we can expect an overload in digital communication from advertisement to corporate brands and everything digital media has to offer, afterall the cost of these games exceeds 1 billion dollars so that shouldn't be too much to ask as we the consumers and viewers demand a more creative and innovative advertising campaign for an event of this calibre.
The first campaign starts with Visa:
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Executive Creative Director: Patrick O’Neill
Creative Director: Olivier Rabenschlag
