Muhammad Ali by Louis Vuitton
Louis Vuitton unveils "The Greatest" Core Values campaign to date, starring boxing legend Muhammad Ali.
Three-time world heavyweight boxing champion, Muhammad Ali has been revealed as the latest star of Louis Vuitton's Core Values campaign. Pictured below is Muhammad Ali with one of his grandsons who wears a pair of boxing gloves with photography handled by Annie Leibovitz; in Arizona. The tagline reads: "Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona."
Louis Vuitton's core values celebrates timeless classics in real situations on "real" people. Muhammad Ali – The Greatest Words is a tribute to the champ, beginning with a series of videos featuring calligraphy artwork by Niels Shoe Meulman with spoken word poetry by Yasiin Bey (Mos Def).
Louis Vuitton - Dream from Stuart A. McIntyre on Vimeo.
To convey the message of self-discovery and exploration, the House has captured the journeys of some of the world’s most extraordinary personalities.A great journey goes beyond destination.This journey is about a man who stood up for the ideals he believed in, a man whose victories but also defeats left a mark on the world, a man whose incisive words reached billions and still echo today.A man named Muhammad Ali.- Louis Vuitton
