SEO With Drupal

Drupal Modules

Clean URLs

After you have installed Drupal, enter the modules page and make sure that Clean URLs is enabled.

SEO Checklist

A vital download. In regards to SEO and Drupal, this commonly one of the first SEO specific modules that should be downloaded first. SEO Checklist ensures you've dotted the i's and crossed the t's. This module doesn't actually come with any functionality but provides a comprehensive checklist for on-site SEO while checking to see if other SEO type modules are downloaded and installed on your site.

Pathauto

Install and configure Pathauto module. The default URL for a Drupal node page is node/nid. Use this module to define URL patterns for every content type, taxonomy and user pages. Now, every time you create something new, a URL alias will be created automatically, which will be search engine friendly.

Pathologic

This useful if you use a staging environment. Pathologic module fixes images paths and URLs inside your content so that you can move them in different domains, subdomains or folders without creating broken links.

Microdata

An alternative to RDFa. Use microdata to markup you pages according to schema.org specifications.

Search 404

Search 404 performs a search on the keywords within a non-existing URL. The module does a fantastic job of keeping visitors on your site using search engine keyword detection and expression-based filtering from the URL. Search 404 is highly recommended to keep bounce rates down and user engagement up.

Content Optimizer

The Content Optimizer module helps to increase your site’s search engine rankings by improving on-page optimization factors. What this module does is enable a quick SEO analyzer that provides instant analysis of any site content. The analysis displays vital content statistics and recommendations for improving search engine rankings.

Google Authorship

This is a standard for obtaining authorship information, and not quite a module. Implementing Google Authorship can provide great ranking signals for authors whom are looking to build credibility online. All you have to do is create a Google+ profiles, then add a rel="author" attribute. This module solves that problem by changing the submitted by link of the node author to their Google+ profile or adding a link to the HTML head.

SEO and beyond

SEO does not end once you have launched your site, it's a continuous process. That means one must make monthly audits for their site, this includes: studying your analytics, checking to see whether new content is SEO optimized and ensuring that no new issues arise when adding new functionality or updated modules.