London 2012 Mascots Launched

By: warren | May 28, 2010

The logo of the 2012 Olympic games held in London England has received ridicule by majority of the design community.

Last week the London Organizing Committee of the Olympic Games and Paralympic Games unveiled their mascot.


Meet Wenlock and Mandeville, the (fictional) story of these mascots; were created from the last drops of steel left over from the construction of the final support girder for the Olympic Stadium. To see the animated story you can view it at the London 2012 website.

The name of these two mascots reflects the UK's deep history of the Olympic Games. Wenlock's name was inspired by the Shropshire village of Much Wenlock where the ‘Wenlock Games’ was one of the original inspirations that led the founder of the modern Olympic movement to create the Olympic Games. While Mandeville’s name is inspired by Stoke Mandeville in Buckinghamshire. In the 1940s, Dr.Ludwig Guttmann came to Stoke Mandeville Hospital to set up a new spinal unit to help former soldiers suffering from spinal cord injuries.